Girl Scout Cookie Season 2025: History and Innovation

The Girl Scouts of the USA (GSUSA) has announced that two cookie varieties will be retired following the 2025 cookie season. The decision was shared in a news release coinciding with the start of the organization's much-anticipated annual "cookie season."

"While we celebrate the lineup of beloved classics like Thin Mints, Samoas (Caramel deLites), and Peanut Butter Patties (Tagalongs), we also embrace change to pave the way for fresh and exciting offerings," stated the GSUSA.

Saying Goodbye to Girl Scout S'mores and Toast-Yay!

Room for Innovation in the Cookie Lineup

At the close of the 2025 season, the Girl Scout S'mores and Toast-Yay! cookies will officially retire. A GSUSA spokesperson emphasized that the decision is part of a routine evaluation of their lineup, a process aimed at creating opportunities for new flavors to emerge.

"Introducing innovations often means saying goodbye to past favorites," the spokesperson explained. "Discontinuing Toast-Yay! and Girl Scout S'mores opens the door to something new and delicious."

The Girl Scout S'mores debuted in 2017, while Toast-Yay! cookies joined the lineup more recently in 2021. Despite their popularity, no new cookie flavors will be added for the 2025 season, which runs until April.

Beyond Cookies: Empowering Girls Through Leadership

The Bigger Purpose Behind Cookie Sales

While the cookies themselves are iconic, Wendy Lou, Chief Revenue Officer of GSUSA, highlighted that the program represents much more than just sweet treats. "Cookie sales directly fuel girls' journeys in leadership, entrepreneurship, and community building," Lou shared in the news release.